I am Rodrigo Pérez, known in the design world as So Hood GFX, born in Mérida, Mexico. From an early age, my passion for Rap Music drove me to explore music and later the creative universe, leading me to the fascinating world of cover art design.
My design career formally began in 2012 after selling my first project. Initially, I worked with many record labels and various artists, among them Cricket, a pioneer in blending Banda music with Rap in California. A couple of years later, we crossed paths in the industry again, working on several projects under the Prajin Music label, which eventually connected me with Richard Bull and Prajin Music.
With Richard Bull, I worked on several projects for Peso Pluma, such as:
• Sembrando: Beyond being my first project with Peso Pluma, this album won Best Regional Mexican Album at the Premios Juventud 2023.
• 30 Tiros Peso Pluma Single
• Siempre Pendientes: A collaboration with Luis R Conriquez that boosted Peso Pluma’s career and marked a turning point in Regional Mexican music.
• PRC: A project by Peso Pluma alongside Natanael Cano, founder of the Corridos Tumbados movement. Written by Tito Double P, this track earned RIAA Multi-Platinum certification and played a key role in the global rise of Mexican music.
Additionally, with Richard Bull’s team, I developed projects for Chiquis, including Ni Muerta, Diamante, and Hazme un Paro, all part of the album Diamantes, which won a Latin Grammy in 2024.
In the rap scene, I have collaborated with several prominent record labels, including DPG by Daz Dillinger – an original member of the legendary Death Row Records (home to icons like Dr. Dre, Snoop Dogg, and Tupac).
Many of my works have been released under industry giants like Warner Music, Sony Music, The Orchard, and Universal Music.
Currently, I am working with the Kartel Music team, who welcomed me into their ranks. Recent highlights include:
• Corridos Bélicos IV: A cover I worked on with Carlos Santos, now an iconic piece that brought together the best Mexican music artists, including Peso Pluma, Tito Double P, Natanael Cano, Gabito Ballesteros, Alfredo Olivas, Junior H, Fuerza Regida, Dareyes de la Sierra, Gerardo Ortiz, among others.
• Si No Quieres No: A collaboration between Luis R Conriquez and Neton Vega that reached the number 1 spot on Spotify Top 50 Mexico, amassing millions of streams. This success also marked the first entry for both artists on the Billboard Hot 100 and was my first featured work in Rolling Stone Magazine.
• Martes 13: The official corrido of boxing superstar Saúl “Canelo” Álvarez.
• Que Se Cuide: A dembow by Luis R Conriquez featuring Joel De La P and Chimbala.
• Volando Bajito: Luis R Conriquez’s first solo reggaeton track.
Every design is an extension of my passion for music and art, contributing my part to this vast Music Industry.
- SH
