Yo what's good! I am Rodrigo Pérez, known in the design world as So Hood GFX, born in Mexico. From an early age, my passion for Rap music drove me to explore music and, later, the creative universe, leading me to the fascinating world of cover art design.
One of my inspirations was Pen & Pixel Graphics
One of my greatest inspirations has always been Pen & Pixel Graphics, the legendary Houston, Texas studio that helped define the visual identity of Southern Hip-Hop during the '90s. Growing up surrounded by albums designed by them played a major role in shaping my creative vision.
Although the music industry has evolved and many of those classic collage concepts have faded over time, their influence helped me develop my own visual identity. Today, I incorporate subtle traces of that inspiration into my work while staying true to my own creative style.
Est. 2012
My career officially began in 2012 when I sold my first project. Early on, I worked with several labels and artists, including Cricket, one of the pioneers in blending Banda with Rap in California. Years later, we crossed paths again and worked on several projects with Prajin Music Group.
One of those was Sin Fronteras, an album by Sadboy Loko featuring artists like Lupillo Rivera, Kap G, and more. Through Cricket, I met Richard Bull, with whom I worked on some of Peso Pluma’s most iconic projects—projects that marked a before and after in the corrido movement and pushed him to a global level.
Since then, my work has expanded across the industry, resulting in several key milestones:
- High-Caliber Collaborations: Alongside artists like Luis R Conriquez, Dareyes DLS, Hermanos Espinoza, Chiquis, and DPG (an original member of the legendary Death Row Records).
- Industry Impact: Visuals for RIAA Multi-Platinum certified anthems, including Siempre Pendientes, PRC, Si No Quieres No, and Martes 13.
- Awards & Recognition: Artwork associated with Latin Grammy-winning projects (Chiquis' Diamantes) and Premios Juventud winners, including Best Regional Mexican Album for Peso Pluma's Sembrando and Best Electro Corrido for Triple Lavada. Plus, my work has been featured in Billboard and Rolling Stone magazines.
- Global Presence: Cover art released under industry giants like Warner Music, Sony Music, Universal Music, The Orchard, interscope.
- Era-Defining Projects: Visual creator for Corridos Bélicos IV and a fundamental piece in the visual launch of the RetroBélico subgenre alongside Esaú Ortiz.
- A New Era of Norteño: Visual creator for Hermanos Espinoza's debut album Linaje and the official Live Nation U.S. tour, in collaboration with Double P Management and the Prajin Parlay ecosystem.
This story is a work in progress… and the next chapter is already loading. - SH
WHAT THE MEDIA SAY ABOUT SO HOOD
