Luis R Conriquez, widely known as the “King of Corridos Bélicos”, has just taken the boldest leap of his career with the release of Meneo, his first-ever urbano album. A project that not only broadens his musical horizon but also positions him firmly within the global Latin conversation.
Released on August 28 under K Music and Sony Latin, the album features nine tracks spanning just over twenty minutes—enough to prove that Conriquez is unafraid of experimenting. Here, corridos take a step back to make room for reggaetón, dembow, and hip-hop beats, while still carrying the grit and storytelling edge that made him a defining voice in regional Mexican music.
Between corridos and reggaetón
In this new chapter, Luis R is not walking alone. Anuel AA joins him on “Relojito Cartier,” blending Latin trap with the raw tone of the Sonoran singer. On the title track, “Meneo”, Dominican dembow giants El Alfa and Chimbala bring undeniable Caribbean fire, setting the stage for dance floors across the world. The album also features collaborations with Fuerza Regida, Neton Vega, Esau Ortiz, Víctor Mendívil, as well as rising Mexican stars Gabito Ballesteros, Dareyes De La Sierra, Edgardo Núñez and Beto Sierra, expanding the scope of the project and underlining its versatility.
Visual roll-out
The launch of Meneo was accompanied by a carefully crafted visual campaign. On the same day as the album release, the official video for “Relojito Cartier” featuring Anuel AA premiered, offering fans a cinematic glimpse of Conriquez’s urbano evolution. Just days earlier, the video for “Chula Vente” had already teased the new direction, priming the audience for what was to come.
Adding to the impact, the album’s cover artwork was designed by So Hood GFX, who also spearheaded the tracklist reveal that debuted as part of the launch campaign. This visual identity not only reinforced the urbano narrative of the project but also highlighted the creative shift Luis R is embracing in this new stage of his career.
Media spotlight
The reception was immediate. Billboard highlighted Meneo as part of its Best New Latin Music roundup, applauding Conriquez’s daring move into urbano and the weight of his collaborations. Meanwhile, Rolling Stone captured the essence of this transition with a simple yet telling line: “Luis R will always be Luis R.” The magazine noted that while Conriquez steps away from corridos momentarily, he remains true to his identity, now ready to conquer new audiences.
Rolling Stone also paid special attention to the album cover, describing it as a visual nod to reggaetón’s roots: Conriquez appears looking over a city skyline, with the flags of Mexico, Puerto Rico, the Dominican Republic, and Colombia flying high. The imagery, designed by So Hood GFX with art direction by Luis R, ties together the cultures that have shaped urbano, symbolizing Conriquez’s bridge between his bélico origins and the global reach of reggaetón.
A new page in his story
Meneo does not signal an abandonment of corridos, but rather an expansion. Luis R Conriquez is proving that his voice can thrive in different soundscapes, positioning himself as one of the most versatile Mexican artists of his generation.
In his own words, Conriquez revealed that a Deluxe edition of Meneo is expected within the next month, featuring new collaborations that will continue building bridges between the bélico sound and urbano rhythms.
With Meneo, Conriquez opens an unprecedented chapter in his career—an audacious step that proves regional Mexican can stand shoulder to shoulder with urbano, and that Luis R is more than ready to write that story.